SEO Manager

Luko/Allianz Direct is hiring!


Luko is the fastest growing Insurance in Europe and France’s #1 Neo Insurance.

Today, Luko's mission seems obvious: to transform insurance from an industry perceived as a necessary evil to a service that truly protects.

Our obsession? To offer our policyholders a simple, fluid and transparent experience from start to finish: take out a policy in 2 minutes, with no obligation, understand your cover without having to be an expert in legal notices, pay the right price with no hidden costs, and be able to declare a claim in 5 minutes, with no paperwork, all from the comfort of your app, simply by sharing photos and videos... Yes, it's possible with Luko!

Since our launch in 2018, we have convinced more than 400,000 users to place their trust in us and have become the most solid neo-insurance company!

In February 2024, Luko joined the Allianz Direct group, the European digital subsidiary of the major insurance group, with the ambition of becoming the market leader in direct home insurance in France. Now backed by a major insurance player, Luko will continue to shake up the market by offering the best value for money and ever-greater simplicity and transparency for its customers.

We are a team of more than 120 ambitious and creative talents eager to reinvent an entire industry.

We are looking for other motivated talents who want to make an impact to develop Luko in France. We are committed to equal access to employment, inclusion and diversity within our teams.

Are you ready to join our adventure?

Job Description

đź“Ť Role based in Paris

Your mission in the team:

As the SEO Manager of Allianz Direct France, you will be reporting to Leopold, our VP of Growth and your mission encompasses several key responsibilities aimed at enhancing the online visibility and performance of our website. Part of your responsibilities will be to :

    • Identify opportunities to create new content and coordinate the production of high-quality content by effectively involving multi-disciplinary teams, both internal and external, such as copywriters, designers, developers and CRM managers.
    • Improve the site's technical performance by suggesting enhancements to our in-house developers, aligning with the defined technical roadmap.
    • Develop netlinking strategies to bolster the website's notoriety.
    • Conduct regular analyses of the website, including assessing the link profile, page performance in terms of SEO, and the evolution of conversion rates (CRO), alongside ongoing competitive benchmark analysis.
    • Stay informed about major changes in search engine algorithms and key industry developments to adapt our SEO strategy accordingly and disseminate this knowledge across the company.
    • Anticipate potential recruitment needs within the team, participate in recruitment efforts, and supervise the SEO team effectively.


        What do we recommend to be successful?

        To excel in this role, we recommend the following qualifications and attributes:

          • A minimum of 5 years' successful experience in SEO and management, either within an agency or as an in-house SEO specialist.
          • Proficiency in SEO tools such as SEMRUSH, Search Console, Google Analytics, and Screaming Frog.
          • Familiarity with various CMS - we use Prismic.
          • Ability to work in an agile environment and collaborate effectively with diverse teams.
          • Strong English communication skills enabling seamless collaboration with colleagues.
          • Fluent/native in French 
          • Experience in the insurance sector, which provides valuable insight into the unique challenges and opportunities within our industry.

            What is in it for you?

            This is an opportunity to join a company in the process of scaling up, a team on a human scale and to work with Allianz Direct's European subsidiaries to exchange best practices and deal with cross-functional issues, and why not benefit from group mobility in Europe?

            • International and friendly team & Office in Paris
            • Group mobility in Europe
            • Meal vouchers
            • Health Insurance
            • Remote-friendly policy
            • Free book policy
            • 28 days of holidays


            Our recruitment process:

            1. First interview/ Introduction call with Alexandre (SEO Manager)

            2. Case study + debrief with Alexandre and Leopold (VP Growth)

            3. Hiring Manager interview with LĂ©opold

            4. Culture fit/Culture add interview with a member of the People team

              Allianz Direct France x Luko, Who are we?

              We created Luko with a simple vision.
              50% of consumers don’t trust their insurer, yet it is mandatory in many cases and it is the
              only stakeholder you can turn to when damage occurs in your home. So we decided to
              reinvent insurance to make it finally customer-centric like we believe it was meant to be.

              We started by creating the most transparent and useful insurance company out there:
              one that you can finally trust, because its business model was designed for positive impact and because its product experience is meant to empower users rather than mislead them.

              We created the most intuitive and user-obsessed insurance experience you can wish
              subscription in 2 minutes, a simple offer, customisable coverages, no hidden fees, policies without any engagement, termination in 3 clicks.

              In 6 years, we have convinced over 400,000 users to trust us. We rapidly became the online home insurance market, putting technology at the service of customer satisfaction and operational efficiency: by 2022, 25% of home insurance policies sold online in France were Luko policies; and nearly one in two new Luko customers took out a policy on the
              recommendation of friends and family.

              In February 2024, Luko joins Allianz Direct, the digital pan-European subsidiary of the
              Allianz Group, with the aim of becoming the market leader in direct home insurance in
              France. This makes Luko emerging the strongest neo-insurer.
              Together, and because Luko and Allianz Direct share a common vision and DNA, we will continue our mission to shake up the market by offering the best value for money and even more simplicity and transparency.

              Allianz Direct DNA

              Becoming part of the Allianz Direct organisation means that you have a match with our DNA. We have the following 6 core values:
              â—Ź Customer obsessed
              â—Ź Communicative
              â—Ź Data-driven
              â—Ź Agility
              â—Ź Team player
              â—Ź Open-minded

              You’ve read all the way, you may as well apply!

              Our company-wide communication language is English (written & spoken).
              We would therefore appreciate it if you could send us your application’s content (CV, cover letter, portfolio…) in English.

              Belonging: Diversity, Inclusion & Equity

              We believe inclusion is the result of ongoing commitment. We want to build an authentic environment, open to everyone regardless of nationality, physical ability, family structure, age, socio-economics, civil status, sexual orientation, gender identity, ethnic origin, religion, belief or anything else that makes your life experience unique. We are continuously working to create a diverse, equitable and inclusive environment, where everyone has a space to thrive.

              Additional Information

              • Contract Type: Full-Time
              • Start Date: 01 May 2024
              • Location: Paris
              • Experience: > 3 years
              • Occasional remote authorized
              • Salary: between 55000€ and 71997€ / year